Hi, I'm Valerie! πŸ‘‹πŸ»

My journey began with observing my mom and grandma struggle with confusing and unclear instructions on outdoor fitness equipment. This made me realise the importance of designing with empathy.


Drawing in skillsets from my prior background in industrial design, I bring human-centered design thinking into my design projects. I am always curious to understand user’s needs and why they behave in a certain way, and I find it exciting to design functional, thoughtful solutions that enhances lives.

As a designer,

✨ I am purpose-driven

I am driven by a passion for problem-solving and using design to create impactful solutions. I value user testing and iterative processes to explore challenges and push boundaries.

🫢🏻 I am empathetic

I believe understanding and addressing user needs is crucial. I enjoy direct engagement through interviews, observations, and research to gain firsthand insights.

πŸ’πŸ»β€β™€οΈ I am a collaborator

I prioritise close partnerships with product managers, stakeholders, and developers to generate solutions that align with customer objectives and project constraints.

While I'm not designing, find me

While I'm not designing,
find me

Illustrating

Hiking

Running

Work Experience

OCBC Bank, Singapore

Assistant Vice President, Experience Design

Assistant Vice President,
Experience Design

Assistant Vice President,
Experience Design

Feb 2024 β€” Aug 2024

Manager, Experience Design

May 2021 β€” Jan 2024

Valtech, Singapore

Senior UX Designer

Mar 2020 β€” May 2021

UX Designer

Oct 2018 β€” Feb 2020

Education

University of Michigan, Ann Arbor

MS β€’ Information (UX Research & Design)

Expected 2026

Nanyang Technological University, Singapore

BFA, Honors (Highest Distinction) β€’
Product Design

2018